The Italian style, the passion for the myth of the «Biscione», the roar of engines, an exciting atmosphere offering the chance to enjoy the several scheduled activities, making every participant feel as the protagonist in a day of sheer Passione Alfa Romeo. A day among the «Alfisti», a day in which everything is possible: test the new range of Alfa Romeo, taking part to the car parade, meeting the big names of Alfa Romeo’s history, participating to the rigorously Alfa Romeo-themed contests and attending electrifying shows. The thrill and the emotion are even more overwhelming if shared with petrol-heads coming from all over Switzerland. An event with a international media resonance, which will create a constant circulation of news and will allow the creation of a real community strengthening the identity, the identification and the belonging to the brand.
The numbers of 2018 have respected the forecasts for a zero event, in a market like the Swiss one, it has allowed to understand what is the real extent of a day like this, both from the point of view of economic impact and from the point of view of reaction of the public. The choose of Switzerland and especially Hinwil born for the connection between Alfa Romeo and Sauber F1.
The sunny day has undoubtedly helped the success of the event, bringing about a 15% more audience that presented itself without a ticket, buying it at the entrance to the area. The glance given by the cars on display was remarkable, as was the availability of the public capable of almost two hours of queue to participate in the "Driving Experience" with the new models. The activities organized by the partners have had a very positive impact and have enlivened the day of the participants as well as the Street Food area and the fun area for children. The partnership with the Sauber team was certainly an added value to the event.